74% of households have connected devices of over

$2,500

AmTrust Connected Households 2018
People purchasing
connected devices this year
74% of people are very/somewhat likely to buy protection.
Device damage
50% of households have had a device damaged or malfunction in the last year. This goes up to 62% for households with children.

82%

Most risk adverse in US
The Northeast is the most risk adverse region in the US with 82% of respondents likely to purchase a protection product for their connected devices.
Greatest concern
Hacking is the greatest concern of consumers with connected devices, while 1 in 5 are concerned with connectivity.
Top purchase
1 in 5 purchases this holiday season was for a smart home speaker/hub.
Device purchase
Most respondents anticipate purchasing at least 2 connected devices for friends, family or themselves this holiday season.
Millennials take the lead
50% of millennials lead the purchasing this holiday season with baby boomers accounting for 24% of all purchasers.
What connected devices are we buying?
37%
Tablet
34%
Phone
30%
Laptop
30%
TV, Smart speaker
19%
Wearables
7%
Lighting
6%
Connected door phone/ camera
4%
Washing machine, Refrigerator, thermostat
3%
Scales, monitoring device, Door locks, Other
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AmTrust Connected Households 2018? 
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